lionel leach

With political ad spending projected to hit $10.8 billion for the 2026 cycle, a 20% increase from 2022, many campaigns find themselves priced out of the very conversations they need to win. You've likely felt the squeeze as Facebook CPMs climb toward $8.60 and Google Display costs skyrocket to $38.4...

SMS messages boast a staggering 98% open rate and a 45% response rate, which dwarfs the 6% response rate typically seen in email campaigns. Despite these powerful numbers, many organizers feel trapped by siloed data and the growing complexity of compliance regulations. It’s frustrating to watch high...

The lowest per-minute rate in your voice broadcast pricing model is often the most expensive mistake your organization can make. While a bargain provider might look good on a spreadsheet, the hidden costs of low deliverability and regulatory non-compliance can quickly erode your mission's impact. Yo...